GO HYBRID!
FIRST HYBRID KICK-OFF EVENT IN 2021
Four cargo trucks full of AV equipment were unloaded to the Crystal ballroom of Hyatt Regency Belgrade, three parallel TV studios were set next to each other and communicated through three separate direction utilities while 12 cameras transmitted the signal on 14 m2 of LED screens.
Vekol DMC was challenged to create and develop the concept that will set the new business chapter for the company, keep the spontaneous, fundamental nature of in-person events and stand side by side to traditional gatherings regarding audience engagement and participation.
For the Serbian oldest pharma&healthcare “love brand” we came up with the unique learning and entertainment concept, co-located on a multi-stage platform and produced in a way similar to a TV talk show. Vekol DMC provided an in-house professional host for a full moderation: dedicated to the remote audiences to ensure engagement and carefully glue together the program. In between sessions, attendees had the opportunity to experience a custom-designed performance by The Big Band (Dejan Petrović) and a laser harp – a new generation, light-sensitive electronic musical instrument.
Audience journey was brought to the climax by the guest-star and pop-icon Steven Twohig – one of the America’s most popular motivational speakers and founding member of The Forbes Coaches Council – who tuned in live from San Diego for an exclusive master class on psychology of leadership.
PROJECT
HYBRID KICK-OFF EVENT
Chapter 4
DATE
January 2021
EVENT DESIGNER
Tanja Bogdanov
Hristina Stojiljković
