DMC Vekol proudly stands behind the creative concept, design, full-scale production, branding, protocol management, and end-to-end execution of the two-day Jeranui Signature event held at the prestigious St. Regis Belgrade. Designed as a landmark gathering for the global lash industry, the event brought together leading professionals and beauty innovators from the United States, Germany, the UAE, Italy, and Brazil, marking a new standard for international beauty conferences in the region.
The program was thoughtfully structured: the first day was dedicated to a high-energy lash competition featuring multiple categories and judging panels, while the second day opened with a premium conference program focused on innovation, education, and the future of the lash industry. Every element was curated to deliver both professional value and emotional impact, creating an environment where knowledge, artistry, and community seamlessly blended.
Next-Level Event Engineering
A highlight of the event was the live-streamed lash-lift demo, a real-time technical showcase that connected global viewers with on-site participants. The stage transformed throughout the program, featuring art performances staged by a renowned professional choreographer, who created visually expressive interludes between speakers, keeping the energy elevated and the audience fully engaged.
One of the signature moments of the event was the runway show, during which a brand-new fashion brand “HESE” was officially introduced. This fashion-forward segment combined lighting design, custom audio, styling, and movement direction, positioning the product launch as a theatrical experience rather than a traditional presentation.
To house such an ambitious program, DMC Vekol designed a bespoke three-level stage — a scenographic structure unprecedented for the St. Regis Belgrade. This architectural centerpiece allowed for dynamic transitions, premium visibility, and a sense of grandeur that elevated the entire atmosphere. From technical direction to guest flow, from backstage logistics to the final aesthetic polish, DMC Vekol delivered a flawlessly coordinated production that placed Jeranui’s vision at the forefront of the global lash scene.
