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We Taught Dutch Students About Destination Branding

Many insecure people will tell you that when you create content and give it away for free, you will suffer in the long-term run. But we believe the online world has forever changed the way we think about and do business. Trade secrets, blueprints locked away in a safe and secret data have given way to transparency in business, authenticity in social and vulnerability in networking. 

To us, one of the most awarding things in life is ability to give back to the community and share our best thoughts, knowledge, experiences and know-how. Giving free lectures sure takes away hell lot of our time, but we enjoy every single minute of it.

We thank Professor Nico J.M. de Kruyff from Saxion University of Applied Sciences (Deventer, Netherlands) for reaching to us a couple of weeks ago with one simple plea: to teach his students who are coming for a study trip in Belgrade about secrets of destination branding, as experts and authority on the topic.

We pride ourselves in welcoming over thirty beautiful minds of tomorrow and hope we provided them with some helpful tool-set for their future work. Special thanks to the National Tourism Organisation of Serbia for allowing this coaching program to take place at their offices.

Take a look at how that went earlier today.